Strategic Analysis of Manchester United - Free Essay Example

Sample details Pages: 7 Words: 2096 Downloads: 1 Date added: 2017/06/26 Category Sports Essay Type Analytical essay Did you like this example? The Football Industry The Barclays Premier League The aim of this report is to undertake a detailed strategic analysis of the Manchester United F.C. with regard to its resource capability and competitive positioning, the organisations strategic fit with its environment and its management style with an emphasis on the cultural context of its strategy together (stakeholder expectations). To this end the mission, vision, goals and strategies of the Club will be taken into consideration while strategically evaluating and interpreting its management at business (competitive advantage) and functional (customer value) level. Don’t waste time! Our writers will create an original "Strategic Analysis of Manchester United" essay for you Create order A variety of strategic analysis tools are going to be used in order to wholly evaluate both internal and external implications on the environment the Club operates within. These will primarily include SWOT and PEST analysis, Porters four corners analysis, and Value chain analysis. Market Environment Analysis Brief analysis of the market English football, and the FA Premier League (FAPL) in particular, is today a bigger business than it has ever been, generating record revenues both within its stadia and through the rising value of its broadcast rights. The game is on TV in more countries than ever before and watched by an increasing number of passionate fans all around the world. Despite the rising cost of attendance, football grounds are as full as they have ever been and FAPL matchday revenues have doubled in just eight years. But broadcast rights fees are expected soon to account for a majority share of income and younger consumers appear not to be inheriting the club ties that older fans were born into. Mintels research shows that footballs appeal to brands lies in its continued ability to reach mass mainstream audiences rather than in the value of its core audience, which is largely apathetic towards sponsors and their products (over half of fans claim not to pay attentio n to who sponsors what, while just 16% say the brand that sponsors their club matters to them). Football is well insulated against recession by the multi-year nature of its media and commercial agreements and by the fact that up to half of all seats are paid for before a ball is kicked through season ticket sales. However, the experience of the 1980s recession (where between 1978 and 1984 average attendances in the top flight collapsed from over 28,000 to under 19,000) shows that attendance is vulnerable in a downturn, so that matchday revenues in the 2009/10 season could be at risk. Barclays Premier League Roles and Objectives The mission of the Premier League is to effectively Manage, continually improve and be regarded as the worlds best league football competition and in this way Generate increased commercial value, using the resulting revenues to further enhance competitions and strengthen the long-term future of the Premier League and its clubs. Other objectives include: Increasing interest in the Leagues competitions, promote accessibility to live games and ensure that media exposure is used to optimum effect. Useing the Leagues power and influence responsibly to improve the game in the UK and abroad through partnership with the FA, UEFA and other bodies. Createing a quality of competition that provides a platform from which our member clubs can achieve unparalleled success in European or World competitions (source: Barclays Premier League official website). Relationship with the clubs The Premier League is owned by 20 Shareholders the member clubs, whose membership in the league is dependent on the performance of their football team in the Barclays Premier League. Another co-owner of The Premier League is the Football Association. While they have the right of veto in special occasions as the appointment of Chairman and Chief Executive Officer, they are not involved in the decision making process regarding any other area of the Premier League work. The statutory company responsibilities are managed by the Board of Directors who are also running the day to day business. Relationship with other football bodies The Barclays Premier League is widely regarded as the most elite club competition in world football. The Premier League comes under the jurisdiction of the Football Association (the FA) and must submit its rules on yearly basis for approval. Along with its British partners in Scotland, Wales and Northern Ireland, the FA comes under the control of the European governing body the Union of European Football Associations (UEFA). Formed in 1954 and based in Geneva, UEFA works and acts on behalf of the member associations to promote football and ensure its well-being on the continent. The organisation is responsible for many high-profile competitions, some involving national teams such as the prestigious European Championships. UEFAs premier club competitions are the European Champions League and the UEFA Cup, in which Premier League clubs aspire to compete and succeed on a yearly basis. The FA and the 50 other associations of UEFA are all affiliated with the worlds governin g body the Federation of International Football Associations, or FIFA. It was formed in 1904 and is now one of the biggest sports organisations worldwide striving to safeguard the good image of the game internationally and it is responsible for the Laws of the Game. FIFA can also boast the World Cup as its prized asset the ultimate stage on which a professional footballer can perform and a tournament which captures the imagination of the entire planet (source: Barclays Premier League official website). Manchester United Club Profile Manchester United plc operates as a professional football club in the United Kingdom. Its subsidiaries are Manchester United Football Club, Manchester United Catering (Agency Company), and Manchester United Interactive. In addition, the company through a joint venture with Manchester United PLC, Granada, and British Sky Broadcasting, operates MUTV, the companys official channel. The company owns 33.3 per cent in MUTV. Since the late 1990s, t he club has been one of the richest in the world with the highest revenue of any football club, and is currently ranked as the richest and most valuable club in any sport, with an estimated value of around ÂÂ £1.136billion as of April 2009. Manchester United was a founding member of the now defunct G-14 group of Europes leading football clubs, and its replacement, the European Club Association. (Source:Forbes.com) Manchester United are the most successfulPremier League club having won the title10 times With a start in 1993 when manager Sir Alex Ferguson ended a 26-year wait to lift thePremier League crown. Manchester United Strategic Analysis For the purposes of this report is will be assumed that Strategic Analysis fits within the descriptions below: the process of conducting research on the business environment within which an organisation operates and on the organisation itself, in order to formulate strategy. BNET Business Dictionary a theoretically informed understanding of the environment in which an organisation is operating, together with an understanding of the organisations interaction with its environment in order to improve organisational efficiency and effectiveness by increasing the organisations capacity to deploy and redeploy its resources intelligently. Professor Les Worrall, Wolverhampton Business School The market environment comprises a combination of the Barclays Premier League industry itself and the wider macro environment in which Manchester United F.C. operates. In addition, it highlights the market environments and critic success factors. The unique resources of Manchester U nited and the core competences of the Club are outlined in the analysis described below. SWOT analysis In order to conduct a comprehensive market environment analysis and evaluate the conditions in the market environment that Manchester United F.C. occupies, a brief introduction of the Barclays Premier League and Manchester United F.C., summarizing the key aspects in a SWOT analysis Which will be the first step towards implementing a range of analytical tools (fig.1) The SWOT Analysis is the most popular instrument utilized in strategic planning and organizational problem solving. PEST analysis The purpose of the PEST analysis below is to briefly outline the political and legal, economic, sociocultural and technological issues together with their implications on the performance of The Club, hence describing the external environment within Manchester United operates (fig 2) Porters four corners analysis The four corners analysis is a useful tool for analysing compe titors as it emphasises that the objective of competitive analysis should always be on generating insights into the future. In this case the model is used to develop a profile of the likely strategy changes a competitor might make and how successful it might be and determine competitors probable reaction to the range of industry shifts and environmental changes that may occur (Fig. 3) Quite straightforward, the competitors future strategy stems from the competitors motivation to exceed or overperform another Club and sets a variety of objectives pr actions to be completed with the implementation of their prospective strategy. However, these objectives should reflect on the Clubs capabilities as well as the skills of the individual players and staff at senior management level. Here it is essential to develop a clear assumption on what creates value for a specific team as well as what are the relationships and networks the respective business has developed. For instance, Manchester United is one of the most successful teams in the history of football resulting in average attendance higher than any other team in the UK and extremely high brand consciousness (fig. 4). This means that together with the Clubs financial stability, strength of the senior management team and proven ability to serve a variety of channels Manchester United PLC is well on the way of creating and implementing in a sustainable way a winning strategy. Value chain analysis Further to the description above, value chain analysis is based on the principle that organisations exist to create value for their customers. Furtermore it is a comprehensive technique for analysing an organisations source of competitive advantage. In the analysis, the organisations activities are divided into separate sets of activities that add value. The organisation can more effectively evaluate its internal capabilities by identifying and examining each of these activities. Each value adding activity is co nsidered to be a source of competitive advantage. For Manchester United these include Manchester United Football Club, Manchester United Catering (Agency Company), and Manchester United Interactive, the joint venture with Manchester United PLC, Granada, and British Sky Broadcasting, that operates MUTV. These are run on the basis of primary and support activities, as Primary activities are those that physically create a product, as well as market the product, deliver the product to the customer and provide after-sales support and Support activities are those that facilitate the primary activities. Crucial for the organisation is the process of identifying the activities that are critical to customers satisfaction and market success, such as creating competitiove advantage in competitions, hence the ticket sales and merchandising activity regarded to the process. Strategic fit Analysis The foremost field of research that is required to be taken into account is the whole new product development and research concerning Manchester Uniteds existing product selection. This is required to be examined principally as if Manchester United requires guaranteeing that they are doing well in their present market prior to going into a new market. At first, Manchester United will require investigating into their existing product selection, however, with such broad variety of products, it is vital for Manchester United to assess which of their products are perforating well in the market. Conclusion Manchester United is in a very competitive spot at present Currently ranked as the richest and most valuable club in any sport, with an estimated value of around ÂÂ £1.136billion. It has the highest average attendance than any other team in English football and receives a large amount of funds through sponsorships and agreements (merchandising). Nonetheless the Club requires to be cautious that they are not getting self-satisfied and that they are focusing on the market, and the requirements of their clients and followers. By implementing the research into their markets, it will allow them to build up products for the clients, which will bring about sustained support from the fans and success. Dess G Miller A. (1998) Strategic Management, 3rd edition, McGraw Hill Johnson G Lynch R. (2003) Corporate Strategy, 3rd edition, FT/Prentice Hall Pettinger R (2004) Contemporary Strategic Management, Palgrave McMillan, Basingstoke Scholes K Whittington R. (2005,) Exploring Corporate Strategy: Text and Cases, 7th edition, FT/Prentice Hall Weeks, P. (2006), Managing People, Finance and Marketing, Pearson Education Limited, Essex https://www.cbc.ca/sports/story/2004/05/22/manchesterunited040522.html https://www.european-football-statistics.co.uk/attn/attneng.htm. https://www.forbes.com/lists/2009/34/soccer-values-09_Soccer-Team-Valuations_Rank.html. https://www.manutd.com https:// www.news.bbc.co.uk/1/hi/business/4463534.stm https://www.premierleague.com https://www.skysports.com/story/0,19528,11667_2972778,00.html Mintel reports Anglia Ruskin University Digital Library

Geography of Hawaii Facts Information

Population: 1,360,301 (2010 Census estimate)Capital: HonoluluLargest Cities: Honolulu, Hilo, Kailua, Kaneohe, Waipahu, Pearl City, Waimalu, Mililani, Kahului, and KiheiLand Area: 10,931 square miles (28,311 sq km)Highest Point: Mauna Kea at 13,796 feet (4,205 m) Hawaii is one of the 50 states of the United States. It is the newest of the states (it joined the union in 1959) and it is the only U.S. state that is an island archipelago. Hawaii is located in the Pacific Ocean to the southwest of the continental U.S., southeast of Japan and northeast of Australia. Hawaii is known for its tropical climate, unique topography, and natural environment, as well as its multicultural population. Ten Geographic Facts About Hawaii Hawaii has been continuously inhabited since about 300 B.C.E. according to archeological records. It is believed that the earliest inhabitants of the islands were Polynesian settlers from the Marquesas Islands. Later settlers may have also migrated to the islands from Tahiti and introduced some of the ancient cultural practices of the region; however, there is a  debate about the early history of the islands.The British explorer Captain James Cook made the first recorded European contact with the islands in 1778. In 1779, Cook made his second visit to the islands and later published several books and reports on his experiences on the islands. As a result, many European explorers and traders began to visit the islands and they brought new diseases which killed a large portion of the islands population.Throughout the 1780s and into the 1790s, Hawaii experienced civil unrest as its chiefs fought for power over the area. In 1810, all of the islands that were inhabited became governed u nder a single ruler, King Kamehameha the Great and he established the House of Kamehameha which lasted until 1872 when Kamehameha V died.Following the death of Kamehameha V, a popular election led to Lunalilo controlling the islands because Kamehameha V had no heir. In 1873, Lunalilo died, also without an heir, and in 1874 after some political and social instability, governance of the islands went to the House of Kalakaua. In 1887 Kalakaua signed the Constitution of the Kingdom of Hawaii which took away much of his power. Following his death in 1891 his sister, Liliuokalani took the throne and in 1893 she attempted to create a new constitution.In 1893 a portion of Hawaiis foreign population formed a Committee of Safety and attempted to overthrow the Kingdom of Hawaii. In January of that year, Queen Liliuokalani was overthrown and the Committee of Safety created a provisional government. On July 4, 1894, the Provisional Government of Hawaii ended and the Republic of Hawaii was create d which lasted until 1898. In that year Hawaii was annexed by the U.S. and it became the Territory of Hawaii which lasted until March 1959 when President Dwight D. Eisenhower signed the Hawaii Admission Act. Hawaii then became the 50th U.S. state on August 21, 1959.The islands of Hawaii are located about 2,000 miles (3,200 km) southwest of the continental U.S. It is the southernmost state of the U.S. Hawaii is an archipelago made up of eight main islands, seven of which are inhabited. The largest island by area is the island of Hawaii, also known as the Big Island, while the largest by population is Oahu. The other main islands of Hawaii are Maui, Lanai, Molokai, Kauai, and Niihau. Kahoolawe is the eighth island and it is uninhabited.The Hawaiian Islands were formed by undersea volcanic activity from what is known as a hotspot. As the Earths tectonic plates in the Pacific Ocean moved over millions of years, the hotspot remained stationary creating new islands in the chain. As a resu lt of the hotspot, all of the islands were once volcanic, today, however, only the Big Island is active because it is located the closest to the hotspot. The oldest of the main islands is Kauai and it is located the farthest from the hotspot. A new island, called the Loihi Seamount, is also forming off the south coast of the Big Island.In addition to the main islands of Hawaii, there are also more than 100 small rocky islets that are a part of Hawaii. The topography of Hawaii varies based on the islands, but most of them have mountain ranges along with coastal plains. Kauai, for instance, has rugged mountains that go right up to its coast, while Oahu is divided by mountain ranges and also has flatter areas.Since Hawaii is located in the tropics, its climate is mild and summer highs are usually in the upper 80s (31ËšC) and winters are in the low 80s (28ËšC). There are also wet and dry seasons on the islands and the local climate on each island varies based on ones position in rel ation to the mountain ranges. Windward sides are typically wetter, while leeward sides are sunnier. Kauai has the second highest average rainfall on Earth.Because of Hawaiis isolation and tropical climate, it is very biodiverse and there are many endemic plants and animals on the islands. Many of these species are engendered and Hawaii has the highest number of endangered species in the U.S. To learn more about Hawaii, visit the states official website.References Infoplease.com. (n.d.). Hawaii: History, Geography, Population and State Facts- Infoplease.com. Retrieved from: http://www.infoplease.com/us-states/hawaii.htmlWikipedia.org. (29 March 2011). Hawaii - Wikipedia, the Free Encyclopedia. Retrieved from: https://en.wikipedia.org/wiki/Hawaii

Effective A Family Center And Recreation - 2443 Words

Hello, City council members. I have selected to lead the manifestation demonstration from our team of development that will form fun, interactive, and educational activities. Moreover, several other information and objectives will be available and acknowledged for adolescents children. The final proposal presented here demonstrates how effective a family center and recreation can be for the development of children and our community. There are various rooms, which are age appropriate along with the activities created for every age group. With suitable learning materials, toys, and activities available, adolescent and children will acquire and understand additional knowledge along with growing independently within an atmosphere that is†¦show more content†¦Thus, few of the activities available for enhancing physical development include â€Å"Tummy time†. â€Å"Tummy time† is when an infant who is incapable of crawling spends 6-10 minutes on their stomach for b uilding their back, arm and neck muscles. As soon as they are capable of holding their â€Å"head up† and â€Å"push up† with their arms they can easily grab the toys. According to Family Education Network (2014), as their development continues, a person often learns to sit, play, release objects , grasp small item on their own and starts to move around by creeping along on their belly. For age 6-12 months, additional activities are available that includes large Lego blocks for stacking or a peek-a-boo. These two activities provide cognitive and socio-emotional development. Lego stacking for an infant who is under one year old needs understanding and patience for the idea of putting blocks on top of another. â€Å"Peek-a-boo† permits a kid to observe varied individual faces along with revealing and hiding their face. For instance, if an infant feels hurt or upset, then a peek-a-boo provides them reassurance that everything will be OK. Moreover, these activities assist a child to discover and play by themselves or with others utilizing various techniques for playing that permits an infant to play with whatsoever toys that max out their curiosity (Parrott, Gleitman, 1989). One of the items that is helpful in the room of infants will be colorful hard and soft activity play

Individual Development Plan Essay Example For Students

Individual Development Plan Essay August 7, 2001Individual Development PlanEach individual is just that: individual. We all have our strengths and weakness. Life is about exploring and improving on those. Growth never ends. It is expanding our minds and attitudes to make life happy and peaceful. My development depends what I do to accomplish my life goals. My carrier path will depend on how I can grow and develop in my field and management capabilities. I like to think I have many strengths. After review of my character/ personality test, I can see what they are. I am a task-oriented leader, which drives me to finish a project. I have a strong individual work ethic, which allows me to be responsible and not rely on others. I am good at building and leading a team. I am not power oriented, so I am not manipulative and scheming. My preferred power types include collaborating, compromising, legitimate. This means I know that a person does not necessarily need to be in management to be a vital employee. I prefer to use collaborating, compromising, and accommodating techniques when dealing with conflict. I also have a strong ability to provide good feedback. My individual performance style test revealed that I am conscientious, Open to experience, extravert. My Myers-Briggs Type indicator results said that I am extrovert, intuitive, felling and perceptive. I have a high locus of control which means I feel that I can control the situation I am in with my actions and feelings. I have a moderate self-esteem level. My motivations are strong driven with growth, relatedness and existence needs. I have a high standard if ethics. Though all that may make me to sound like the perfect person, I am far from there. My leadership style lacks concern for people. I can finish a project, but might offend some people on the way. I have a hard time dealing in a team because I rely so much on myself. Management typically uses reward and coercive power, which I do not value highly. I did not get good scores when it comes to using competing and avoidance skills with conflict. I have poor listening skills and often wait to long to give feedback. I have a low emotional stability. I also have a high amount of neediness, which can me extremely unsatisfied. Tommy Woods Independent Improvement PlanAugust 2001 Read Celebration of Discipline Practice a new discipline each monthAugust 2002 Review Tools for Teams Apply one section from book each month January 2003 Read Bridges Not Walls, a Book About Interpersonal Communication Try a technique from the book each monthJanuary 2004 Read The 21 Irrefutable Laws Of Leadership Follow Them And People Will Follow You Apply a law each monthI believe reading is the key to finding success, whether its work or play. I found several resources to improve on my weakness while enhancing my strengths. The four resources are Celebration of Discipline, Tools for Teams: Building Effective Teams in the Workplace, Bridges Not Walls: A book about Interpersonal Communication, and The 21 Irrefutable Laws Of Leadership Follow Them And People Will Follow You. It has been said that it takes twenty-eight days to develop a habit, I have decided to pace my self a month for developing each new technique I have researc hed and determined that these three resources can help find the growth I am looking for. Celebration of Discipline by Richard F. Foster is a book about the path to spiritual growth. This book will help me train myself to be emotionally stronger while reaffirming my ethics and self-esteem. The book should help me find a source of fulfillment for some of my needs as well as increase my concern for others. This is the first resource I choose for my development because I believe my spiritual growth affects all aspects of my life, not just career and workplace. .u48e325fcc255d529665fc437e739d894 , .u48e325fcc255d529665fc437e739d894 .postImageUrl , .u48e325fcc255d529665fc437e739d894 .centered-text-area { min-height: 80px; position: relative; } .u48e325fcc255d529665fc437e739d894 , .u48e325fcc255d529665fc437e739d894:hover , .u48e325fcc255d529665fc437e739d894:visited , .u48e325fcc255d529665fc437e739d894:active { border:0!important; } .u48e325fcc255d529665fc437e739d894 .clearfix:after { content: ""; display: table; clear: both; } .u48e325fcc255d529665fc437e739d894 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u48e325fcc255d529665fc437e739d894:active , .u48e325fcc255d529665fc437e739d894:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u48e325fcc255d529665fc437e739d894 .centered-text-area { width: 100%; position: relative ; } .u48e325fcc255d529665fc437e739d894 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u48e325fcc255d529665fc437e739d894 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u48e325fcc255d529665fc437e739d894 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u48e325fcc255d529665fc437e739d894:hover .ctaButton { background-color: #34495E!important; } .u48e325fcc255d529665fc437e739d894 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u48e325fcc255d529665fc437e739d894 .u48e325fcc255d529665fc437e739d894-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u48e325fcc255d529665fc437e739d894:after { content: ""; display: block; clear: both; } READ: Phillip Korkis EssayIn looking for ways to strength my team participation skills, a resource that I have already used came to mind. Tools for Teams: Building Effective Teams in the Workplace was the book for my first class at University of Phoenix. The course I took focused on team building. If I could use what I have already applied in my academic life, then I can improve on my lacking team skills. I remember this book to have great insight to improve the quality and effectiveness of dealing with team. The next resource Bridges Not Walls: A Book about Interpersonal Communication is a book my wife recommended. It was a textbook she used in college communications course. The book outline ways to better communicate with other. The book has an emphasis in the listening aspect, and understanding body language. This book also shows the best ways to handle different kinds of conflicts. Once again, I think resource will help not only with workplace situations but also in all aspects of life situations. The last resource is The 21 Irrefutable Laws Of Leadership Follow Them And People Will Follow You by John C. Maxwell. This book should help me with my overall management skills. This book can help me learn how to better deal with using reward and coercive power.I believe this resource rounds my development plan. These four resource applied slowing, yet completely will help me improve on my strengths and weaknesses. These should enhance not only my work style, but also my lifestyle. Improvement is most importantly a day-by-day, minute-by-minute to become more than we were, and more than we are. The results can be seen in our actions and attitude. ReferenceFoster, Richard J. Celebration of Discipline HarperCollins Publishers Inc. 1998. Maxwell, John C. Developing the Leader Within You 2001. Stewart, John. Bridges Not Walls: A Book about Interpersonal Communication Mcgraw-Hill Inc. 1995. Thompson, Leigh, Eileen Aranda, Stephen P. Robbins, and others. Tools for Teams Boston, MA Pearson Custom Publishing, 2000. Words/ Pages : 1,017 / 24